Chrysler History

The company was founded by Walter Chrysler (1875–1940) on June 6, 1925,[11][12] when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation.[13][14]
Chrysler's world headquarters in Auburn Hills, MI
Walter Chrysler arrived at the ailing Maxwell-Chalmers company in the early 1920s. He was hired to overhaul the company's troubled operations (after a similar rescue job at the Willys car company).[15] In late 1923 production of the Chalmers automobile was ended.[16]
In January 1924, Walter Chrysler launched the well-received Chrysler automobile. The Chrysler was a 6-cylinder automobile, designed to provide customers with an advanced, well-engineered car, but at a more affordable price than they might expect. (Elements of this car are traceable to a prototype which had been under development at Willys during Chrysler's tenure).[17] The original 1924 Chrysler included a carburetor air filter, high compression engine, full pressure lubrication, and an oil filter, features absent from most autos at the time.[18][19] Among the innovations in its early years were the first practical mass-produced four-wheel hydraulic brakes, a system nearly completely engineered by Chrysler with patents assigned to Lockheed, and rubber engine mounts to reduce vibration. Chrysler also developed a wheel with a ridged rim, designed to keep a deflated tire from flying off the wheel. This wheel was eventually adopted by the auto industry worldwide.
Following the introduction of the Chrysler, the Maxwell was dropped after its 1925 model year run, although in truth the new line of lower-priced 4-cylinder Chryslers which were then introduced for the 1926 model year were basically Maxwells which had been re-engineered and rebranded.[20] It was during this time period of the early 1920s that Walter Chrysler assumed the presidency of Maxwell, with the company then ultimately incorporated under the Chrysler name.

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Events

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Our Top Tips

  • Loan payments contribute to the eventual ownership of a vehicle, while lease payments apply only to the short-term use of a car. Read more in our finance FAQs.
  • Factory OEM parts, new aftermarket parts and used parts allow several options for replacing a broken component. Read more in our parts FAQs.
  • Warranties won't cover all of the costs, as the owner often pays for scheduled service charges. Read more in our service FAQs.
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Five Star Dealer

*****
The Five Star designation is the highest recognition Chrysler can award a Retailer for exceptional customer service. Wherever you see the Five Star logo, you know you'll get the friendliest and most helpful dealership environment available.
Chrysler Five Star Retailers are required to follow a strict set of requirements in order to be awarded Five Star Certification.

Training

Your Chrysler, Jeep, and Dodge Sales Consultants are courteous, knowledgeable and thorough. Service Technicians and Advisors are trained in the latest diagnostic and repair procedures to ensure that all work is done properly and efficiently. Helpful Parts Personnel will arrange quick turn-around and timely follow-up on parts when needed.

Customer Satisfaction Survey

The Customer Satisfaction Survey puts you in the driver's seat when it comes to Five Star Certification, giving you an opportunity to let them know what you think about your Five Star experience.

Customer Follow-Up

You'll be contacted within seven days after any Sales or Service experience to ensure you're completely satisfied.

Dealership Requirements

It starts with a facility that offers ample parking, a clean and pleasant environment, and convenient waiting areas.
Chrysler personnel continuously monitor and validate Retailer compliance to these requirements. And Retailers must consistently meet tough Five Star score standards in all areas to keep their certification. This means you're assured of the finest and most professional Sales and Service treatment every time you visit a Five Star Retailer.